AYR's Abbot Kinney Pop-Up
AYR (All Year Round) is fashion brand from New York that wanted expose their brand to the all year round warmth of the West Coast.
AYR chose AK Pop-Up
“The team at World Wide Mind were the best hosts – we had an incredible experience on Abbot Kinney, the space and the people were the best asset to our first brand experience in LA.”
-Max Bonbrest | Co-Founder
With AK Pop-Up’s Experiential space on sunny Abbot Kinney in famous Venice beach, California, the AYR campaign was able to credibly incorporate the summer style imagery and lifestyle that our area has to offer.
With AYR’s World of Mouth, Influencer Events and Social Media postings announcing the Abbott Kinney Blvd arrival, AK Pop-Up was able to help AYR’s sales reach their full potential with some AYR lines even selling out. AK Pop-Up also provided retail sales staff and various other strategies and insights for a successful experiential campaign.
Interestingly, many visitors from New York were excited to experience their home town brand in California and felt an extra affinity to support and purchase AYR.
