ORO's Abbot Kinney Pop-Up
Leveraging AK Pop-Up’s strategic marketing and experiential space, ORO successfully launched its AI-powered wellness product platform.
ORO chose AK Pop-Up
ORO, an AI-powered recommendation platform for wellness products, approached AK Pop-Up for marketing and our experiential space location, next to MedMen’s largest retail outlet, and also on the same street as Dosist.
With a theme of ‘modern science meets ancient wellness’, AK Pop-Up created the ORO search bar, an actual bar to experience the ORO AI service and buy its recommended products.
Other services AK Pop-Up provided included strategy, creative, production of the ORO search bar, social campaigns, video campaigns, and full data tracking.
The launch was a success with several product lines selling out, ORO receiving press, additional investment, and invaluable data for product development and ongoing customers.
“AK Pop-Up’s affordable data gathering has empowered our business and allowed us to increase sales, as well as been invaluable for our future business planning.”
– Thoryn Stephens | Founder & CEO
