Cariuma's Abbot Kinney Pop-Up
With strategic assistance of AK Pop-Up, Cariuma successfully expanded into the U.S. market, broadening their eco-conscious audience.
Cariuma chose AK Pop-Up
Cariuma sell handcrafted sneakers with natural premium materials. With selling shoes that
are made responsibly and provide effortless style, it is easy to see how they have become an international sensation.
Wanting to expand into the American market, AK Pop-Uo provided Cariuma with their Experiential space to showcase their great products on the coolest block in America, Abbot Kinney Blvd.
Having gained a better understanding of the American market, Cariuma are now developing an all Vegan shoe to cater to a wider audience.
They truly are committed to improving and evolving their practices to do better for people and the planet.
“Having our brand at 1306 Abbot Kinney was so great in a multitude of ways and really allowed us to tell a narrative that resonated with customers in a like-minded and meaningful way. From painting the facade to building out the interior, we were able to tell a well-rounded brand story. In terms of location, we also had continuous traffic that maximized our time there.”
– Dorielle Hadar | Head of Partnerships & PR
