CANN's Abbot Kinney Pop-Up
With AK Pop-Up’s experiential space and creative strategy, CANN’s “HIGHLY SOCIAL” campaign became a best seller in its category only three weeks post-launch.
CANN chose AK Pop-Up
CANN is a social tonic, for those seeking a refreshing, uplifting “social” buzz, without any of the paranoid effects found in similar products.
CANN approached AK Pop-Up to assist with their launch and ongoing brand awareness. AK Pop-Up worked closely with CANN to provide full service of strategy, creative, and production of the “HIGHLY SOCIAL” campaign. This included build out of the Experiential space, murals, CANN theme scooters, helmets and backpacks, an OOH poster campaign, CANN event assistance, animation and a video.
Visitors attracted to the CANN experiential space learned about the product, tried a (virgin) sample, and could then conveniently buy the product next door at Med Men or via home delivery through EAZE. The combined marketing promoted trial, word of mouth, UGC, and user recommendation, to result in the planned “highly social” activity.
Three weeks after the launch of the HIGHLY SOCIAL campaign, CANN sold out of stock to become the best selling product in their category. CANN received increased brand awareness, and continue to lead the category.
“AK Pop-Up pushed us to think truly and completely outside the box, challenged us to focus on the most important emotional needs of our consumers, and kept us laughing and smiling throughout the idea generation process.”
– Jake Bullock | Co-Founder
