Laneige transformed our Abbot Kinney location into a luminous brand experience centered around hydration and self-care. Guests were invited into a sensorial world of color and texture, inspired by Laneige’s beloved skincare essentials — from their viral Lip Sleeping Mask to the Water Bank Moisture line.

The space featured an interactive vanity installation, custom scent bar, and content corners designed for influencers, editors, and fans to capture the Laneige glow. The brand’s refined aesthetic extended across the exterior mural and throughout the interior, creating a seamless story of radiance and hydration.

The event attracted a steady stream of beauty lovers, content creators, and passersby who were immersed in the soft, pastel atmosphere of K-beauty luxury. The activation earned significant social media traction and expanded Laneige’s connection with the Los Angeles beauty community.