ORO's Abbot Kinney Pop Up
Leveraging AK Pop Up’s strategic marketing and experiential space, ORO successfully launched its AI-powered wellness product platform.
ORO chose AK Pop Up
ORO, an AI-powered recommendation platform for wellness products, approached AK Pop Up for marketing and our experiential space location, next to MedMen’s largest retail outlet, and also on the same street as Dosist.
With a theme of ‘modern science meets ancient wellness’, AK Pop Up created the ORO search bar, an actual bar to experience the ORO AI service and buy its recommended products.
Other services AK Pop Up provided included strategy, creative, production of the ORO search bar, social campaigns, video campaigns, and full data tracking.
The launch was a success with several product lines selling out, ORO receiving press, additional investment, and invaluable data for product development and ongoing customers.
“AK Pop Up’s affordable data gathering has empowered our business and allowed us to increase sales, as well as been invaluable for our future business planning.”
– Thoryn Stephens | Founder & CEO
