Red Bull Abbot Kinney Pop-Up
Red Bull tapped AK Pop-Up to help them optimize for their influencers’ powerful social media channels, and boost Red Bull’s connection to fans of their sponsored athletes.
Red Bull chose AK Pop-Up
“One of the coolest and smartest Red Bull events I have ever been to. All the people involved did a great job. I’m amped up for the next one.”
– Ross Clarke-Jones | Professional Big Wave Surfer & Red Bull Athlete
The athletes were met at the airport and taken to a boring secondary passport checking office and deliberately ignored for a while.
The athletes were then surprised as doors opened up to reveal a hidden private Red Bull VIP club and courtyard filled with all sporting toys, refreshments, parties and events. At the “consLAte” new Red Bull flavors were also revealed and meetings with top Red Bull staff were held.
Athletes shared their entertaining “punked/candid camera” moment from Red Bull with their millions of followers. Branded content was captured and shared with Red Bull’s 100 million plus social media audience. The campaign was such a success that Red Bull are looking to repeat the event next year and expanding into other cities.
