SkinnyDipped brought a beach-club pop-up to Abbot Kinney to spark trial and meet fans in Venice. POP UP MOB designed and executed the space, transforming our venue into a playful summer scene with sampling, photo moments, and clear wayfinding. Meanwhile, AK Pop Up handled venue operations and day-to-day support so the team could focus on guests and storytelling. Below, see what worked—and what brand managers can copy for their next activation.

Photo credit
Images by Clarissa Reina — @clarissas_photography